It is fair to say that the Ferrari Luce has divided opinions in the automotive world. Most have been negative, saying Maranello’s first EV is a travesty and goes against the ethos of the company. But some, such as James May, have come out in defense of the design and praised the direction Ferrari has taken. Others, such as Lamborghini, are not so sure.
What we can’t argue against is that the car has received a huge amount of publicity, and everybody in the automotive world is talking about it. Including Lamborghini, which has spoken briefly about the Luce and how they feel about the strategy surrounding EVs.
Lamborghini is a company that very rarely causes controversy with its designs. All of its cars, including the Urus SUV, are aggressive and sporty to look at, but as of the time of writing, it is yet to produce its own electric car like its fellow Italian manufacturer.
In an interview with CNBC, Lamborghini CEO Stephan Winkelmann discussed his company’s decision ot to pursue an electric car, and he also, while not directly, referenced the Luce and the direction that Ferrari has taken. The comments that Winkelmann made might come as a surprise.
What the Lamborghini Boss Said About Electric Cars
Earlier in 2026, Lamborghini confirmed that it is not going to produce an electric car, at least for the time being. In fact, it made a complete U-turn, despite it looking like the first-ever electric Lamborghini was not too far into the future. The plans for this EV were first revealed by the company back in 2023.
This was the Lanzador, with the company even going as far as to produce a concept prototype of its planned EV. The Lanzador was revealed as a high-riding electric GT car, with the same aggressive styling that we have seen on practically all its supercars. The company put it down to a lack of demand for EVs and how many automotive manufacturers seem to be struggling to sell electric cars in 2026. Producing such a car with insufficient demand would have been very costly.
Instead, the company focused on its internal combustion power and the introduction of plug-in hybrids. “Our decision to go from [traditional internal combustion engine] to plug-in [hybrid] was a very important one for us, and it worked out,” Winkelmann said. “We don’t speak about our competitors … but everybody has their own strategy,” he added. That was a reference to Ferrari, and how its biggest competitor has taken the plunge when it comes to electric power.
What Lamborghini Really Thinks About the Ferrari Luce
In a subtle hint towards the Luce, Wikelmann referenced the demand for EVs and how it might not work for every manufacturer. “By observing the market … we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid,” he said.
The Luce itself isn’t cheap, coming in at $640,000, so only the very rich will be able to afford one. But as Ferrari’s customers are likely to have plenty of spare change, the price tag won’t be an issue for many buyers. However, as EV demand is all over the place, Wikelmann may have a point with his comments. The Luce may not sell because of its looks, but because of a lack of demand. It will be fascinating to see if Wikelmann’s comments and beliefs come true as time goes on.