Volvo’s American lineup could soon become smaller, with the EX30 expected to leave the market after the coming summer.
The compact crossover currently serves as the brand’s most affordable electric model in the United States.
The problem appears to be price. Volvo originally promised a much lower entry point, but tariffs and changing incentive rules made that target difficult to keep.
Now the company is already preparing a replacement for the small electric crossover.
Tariffs Changed The EX30 Plan
Production of the EX30 was originally organized only in China. At the time, vehicles imported from China already faced higher U.S. tariffs.
Last spring, Volvo also started production at its plant in Belgium, with cars from that factory exported to America. However, new tariffs on European imports and the end of U.S. subsidies for green vehicles created another problem.
Because of that, Volvo Cars America had to abandon the original $34,950 starting price for the EX30.
The actual base price in the United States is now much higher, starting at $40,345.
A Replacement Is Already Coming
According to The Verge, citing Volvo Cars America boss Luis Rezende, the Swedish company is already working on a replacement for its most affordable electric model in the U.S.
Rezende did not share specific details about the vehicle. What is known is that the new model is expected to be introduced in the United States during 2027.
He suggested that the vehicle would occupy the same price segment as the outgoing EX30. However, he did not clarify whether he meant the originally planned price or the current higher price.
That difference matters, because the EX30’s main problem in America is precisely that it became more expensive than expected.
EX40 Could Take The Role
The likely candidate is believed to be the next-generation Volvo EX40, although Rezende did not name the future model.
The project is expected to already be in development. It may use the SPA3 platform, which will also be shared with the larger Volvo EX60.
The current all electric Volvo EX40 starts at $56,545 in the United States, so a future replacement would need to become much less expensive to take the EX30’s role.
For comparison, the midsize Volvo EX60 starts at $59,795.
Volvo Still Has Momentum With Larger EVs
The EX60 debuted at the end of January 2026. In March, Volvo said it had recorded strong customer demand for the model in Sweden and other key markets, including Germany.
Because of that interest, the company even had to increase its production plans for 2026.
Those vehicles are built in Torslanda, Sweden.
The EX30’s uncertain U.S. future shows how quickly tariffs, incentives, and pricing can reshape an electric vehicle strategy, even for a brand that still sees strong demand for larger battery-powered models.
This article originally appeared on Autorepublika.com and has been republished with permission by Guessing Headlights. AI-assisted translation was used, followed by human editing and review.