General Motors spent heavily developing a new generation of electric pickups, but some dealers are now offering surprisingly large discounts to move slow-selling inventory. Chevrolet Silverado EV, GMC Sierra EV, and GMC Hummer EV models are all showing up with thousands of dollars knocked off their original sticker prices.
The steepest discounts appear to be concentrated on leftover 2024 models that have remained on dealer lots for an extended period. In some cases, advertised savings exceed $20,000, while certain Hummer EV listings have reportedly been discounted by tens of thousands of dollars from their original prices.
The deals come as sales momentum for several of GM’s electric trucks has weakened. Through the first half of 2026, Silverado EV sales reportedly fell 32.5% to 3,672 units, while combined Hummer EV truck and SUV sales dropped 54.9% to 3,601 vehicles.
The Sierra EV was the exception, with reported sales increasing 9.8% to 3,044 units over the same period. Even so, the heavy discounts appearing across dealer inventories suggest that pricing remains one of the biggest challenges facing GM’s large electric trucks.
Some Silverado EVs Are More Than $20,000 Off
One of the most dramatic examples involves a leftover 2024 Chevrolet Silverado EV Work Truck originally listed at $75,345. A dealer reportedly discounted the pickup by $21,396, dropping the advertised price to $53,949 before additional fees.
Another 2024 Silverado EV RST with a $96,995 sticker price was advertised with a $15,000 discount, bringing the price down to $81,995. Those numbers demonstrate just how aggressively some dealers are trying to clear older electric truck inventory.
Current-model-year trucks are also receiving discounts, although typically not as extreme. One 2026 Silverado EV LT Max Range was advertised with $8,589 in savings, while another 2026 Silverado EV LT reportedly received a $9,000 price reduction.
Those deals vary significantly by location and individual dealer, meaning they should not be interpreted as nationwide factory price cuts. Still, buyers willing to shop around may find considerably more negotiating room than the trucks’ official MSRPs suggest.
GMC Dealers Are Cutting Prices Too
The GMC Sierra EV is also appearing with substantial incentives at some dealerships. One 2026 Sierra EV Elevation Extended Range was reportedly discounted by $10,565, reducing its advertised price from $79,335 to $68,770.
Another dealer cut $7,000 from a similar Sierra EV configuration. Considering that the Sierra EV is the one GM electric truck family showing year-over-year sales growth in the supplied figures, those discounts suggest even the stronger performer is not immune to pricing pressure.
The most dramatic examples may involve older Hummer EV inventory. Some listings for leftover 2024 Hummer EV SUVs have reportedly shown discounts exceeding $30,000, with one example advertised at nearly $56,000 below its original listed price.
Individual listings can include dealer-specific conditions, demo mileage, incentives, or other factors that affect the final transaction price. Even with those caveats, seeing six-figure electric trucks discounted so heavily illustrates how difficult the upper end of the EV pickup market has become.
GM’s Electric Trucks Have a Price Problem
Performance and capability have never been the main weaknesses of GM’s electric pickups. The Silverado EV and Sierra EV offer substantial driving range in certain configurations, while the Hummer EV delivers extraordinary acceleration and off-road technology.
The problem is that many of these vehicles arrived with luxury-car pricing in a segment dominated by buyers accustomed to practical, proven gasoline and diesel trucks. Once prices climb toward or beyond $80,000, the pool of potential customers becomes considerably smaller.
Electric pickups also face unique concerns involving towing range, charging access, and vehicle weight. For buyers who routinely tow trailers or travel long distances through areas with limited charging infrastructure, conventional or hybrid powertrains may still be easier to live with.
The Discounts Could Make Them Much More Appealing
At their original prices, GM’s electric trucks were difficult propositions for many buyers. Once dealers begin cutting $10,000, $20,000, or even significantly more from the sticker, however, the value equation starts changing quickly.
A deeply discounted Silverado EV could suddenly compete with well-equipped gasoline pickups while offering impressive performance and lower day-to-day energy costs for buyers able to charge at home. The same logic applies to the Sierra EV, particularly for shoppers who were interested in one but unwilling to pay its original premium.
For GM, the immediate challenge is clearing existing inventory without damaging the long-term resale values or positioning of its electric trucks. For bargain-hunting buyers, though, weak demand may be creating exactly what the EV pickup market has been missing: genuinely aggressive prices.