Florida Bugatti Dealer Says Brand Tried To Cut Them Off Over $1,350 Per Hour Labor Rate

Bugatti Tourbillion
Image Credit: Bugatti.

Owning a Bugatti Tourbillon is already absurdly expensive.

Now, a Florida dealership claims even servicing one has turned into a legal battle.

Bugatti Miami has filed a lawsuit against Bugatti of the Americas after claiming the automaker retaliated against the dealership over a controversial warranty labor rate.

That labor rate? A staggering $1,350 per hour.

Why The Dealer Says The Rate Makes Sense

Bugatti Divo
Image credit: Matti Blume – Own work, CC BY-SA 4.0/ Wiki commons.

According to the lawsuit, Florida law allows dealers to request higher warranty reimbursement rates if they can justify the costs.

Bugatti Miami previously secured approval for a higher parts markup in 2024.

Then, in 2025, it requested a major labor increase.

The dealership claims Bugatti initially agreed to charge $1,100 per hour through the end of 2025 before increasing it to $1,350 per hour in 2026.

The dealer argues servicing hypercars isn’t remotely comparable to working on everyday vehicles.

Specialized technicians, rare tools, low service volume, and ultra-expensive equipment all drive costs higher.

Bugatti Reportedly Changed Its Mind

Bugatti Hommage.
Image Credit: Bugatti.

According to court filings, Bugatti of the Americas later called the pricing excessive.

The company reportedly informed the dealership it would stop authorizing warranty work there.

It allegedly also told customers in the region that warranty repairs would no longer be handled through Bugatti Miami.

That’s where things escalated into a lawsuit.

The Dealer Says It’s Also Losing New Car Allocations

Bugatti Bolide
Image Credit: Bugatti.

The lawsuit claims the dealership is also being punished in other ways.

Bugatti Miami reportedly says it was allocated just two Bugatti Tourbillon models.

A competing Florida dealership allegedly received nine allocations.

That’s a big deal, seeing as Bugatti plans to build only 250 examples of the new Tourbillon.

There’s Also A Direct Sales Allegation

Bugatti
Image Credit: Zuumy/Shutterstock.

The lawsuit reportedly accuses Bugatti of bypassing dealers entirely by negotiating directly with buyers.

That could create additional legal problems in Florida, where franchise laws heavily restrict direct vehicle sales.

For most people, this story raises one obvious question: If a warranty labor rate costs $1,350 per hour… imagine what the out-of-pocket repair bill looks like.

Author: Andre Nalin

Title: Writer

Andre has worked as a writer and editor for multiple car and motorcycle publications over the last decade, but he has reverted to freelancing these days. He has accumulated a ton of seat time during his ridiculous road trips in highly unsuitable vehicles, and he’s built magazine-featured cars. He prefers it when his bikes and cars are fast and loud, but if he had to pick one, he’d go with loud.

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