Toyota has spent years teasing a new halo car.
First came mysterious prototypes. Then came rumors of a spiritual successor to the Lexus LFA. More recently, the company finally showed off the upcoming Toyota GR GT.
What Toyota didn’t mention was that it had quietly built an entire secret facility in Texas to prepare for the car’s arrival.
And it sounds far more serious than a simple showroom.
The Secret Facility Is Located In Texas
The new GR Experience Center sits roughly 20 miles from Toyota’s North American headquarters in Plano, Texas.
According to reports, the 36,000-square-foot facility spent months operating quietly with no exterior branding while housing Toyota’s upcoming supercar behind closed doors.
Inside, it reportedly feels like part museum and part driver training center.
The building features race engines mounted on walls, historic race cars, a theater dedicated to Toyota’s motorsport history, and even a slot-car track hanging from the ceiling.
The New Supercar Sounds Serious
The centerpiece is the upcoming Toyota GR GT.
The car is expected to arrive in the United States in 2027 and could cost more than $200,000.
Reports suggest it will produce at least 641 horsepower from a twin-turbocharged 4.0-liter V8 paired with an electric motor.
That would make it the fastest road car Toyota has built since the Lexus LFA.
And unlike the LFA, Toyota appears determined to avoid past marketing mistakes.
Dealers Are Being Trained Before The Car Arrives
Selling a $200,000 Toyota-branded supercar requires a very different approach than selling a Toyota Camry or Toyota RAV4.
That’s why Toyota is already bringing dealers from across the country to Texas.
More than 100 dealerships have reportedly taken early steps toward selling future GR-branded performance vehicles.
Those dealers will also need dedicated showroom space specifically for GR products.
There’s Another Performance Facility Coming
Toyota isn’t stopping with the garage.
The company is also building a separate GR Academy at Eagles Canyon Raceway.
That facility will reportedly allow dealers and eventually customers to experience GR vehicles on road courses, autocross layouts, and rally stages.
That suggests Toyota may have bigger plans than just one supercar.
This Could Be The Start Of Something Bigger
The Lexus LFA was brilliant, but many enthusiasts believe Toyota never fully capitalized on it.
This time feels very different.
Toyota appears to be building an entire ecosystem around the Toyota GR GT before it even launches.
And if this secret Texas garage is any indication, the company may be planning a lot more than one expensive halo car.