If it feels like everyone you know is planning a road trip this summer, you’re not imagining it. A new wave of travelers is gearing up to hit the highway—snacks in hand, playlists ready, and gas tanks full.
According to new data from GSTV and the National Association of Convenience Stores (NACS), nearly 80% of Americans say they’ll be taking a road trip this summer, and they’re not just driving from A to B, but instead they’re turning pit stops into part of the adventure.
Road Trips Are Back in a Big Way
After a few years of uncertainty, summer travel is firmly back on the map. However, instead of booking pricey flights or all-inclusive resorts, many Americans are opting for the open road. It’s flexible, affordable, and packed with the kind of spontaneous moments you just don’t get in an airport security line.
And we’re not talking quick getaways, either. The data shows that travelers are going farther, with many road-trippers planning multi-day routes and longer distances than in previous years. One big reason? Gas prices have stayed relatively stable, giving travelers a bit more confidence to stretch their summer mileage.
The Gas Station Glow-Up
Remember when gas stations were just a means to an end? Not anymore.
The modern convenience store has become a key stop on the summer road trip map, offering everything from surprisingly good coffee, clean bathrooms, and hot meals. More than half of travelers say that the quality of the gas station experience now influences where they stop, a big shift from the days of “just fill up and go.”
For families, it’s a place to recharge (literally and figuratively). For solo drivers and couples, it’s a spot to grab road snacks, stretch your legs, and maybe even discover a new favorite roadside treat. Plus, thanks to digital fuel signage and touchless payments, the process is smoother than ever.
It’s not just about saving money, though that helps. A surprising number of travelers say their road trips are about mental health, connection, and spontaneity. People seem to be craving unplugged time, beautiful scenery, and a sense of freedom that you don’t get from scrolling through flight deals.
Interestingly, younger travelers (especially Gen Z and Millennials) are driving this trend… literally. They’re more likely to road trip with friends, document their journeys on social media, and care about the stops along the way as much as the destination itself.
So next time you hear people talking about their favorite gas stations or what they’re doing on their next road trip, maybe take a few notes! You never know when the open road will call to you.