You may have thought that, with all the drama that the Luce EV caused, Ferrari would have suffered massively when it came to its sales. The new EV caused huge uproar when it was announced, with many dismayed at how the new car looked.
Yet weirdly, despite what others might have you believe, Ferrari appears to be still going strong. In fact, it looks like Ferrari has sold out of all of its cars not just for the rest of 2026, but amazingly for all of 2027 as well.
That isn’t just the Luce that has sold out either, which we have already discussed. It is literally everything that Maranello currently produces. Any new requests for a Ferrari supercar or Luce won’t be fulfilled until 2028 at the earliest. So if you have the money for a Ferrari, but have yet to order one, you might need to be patient.
The Italian supercar manufacturer has stated that it’s got strong demand for its cars across the entire world. So it isn’t just the European heartland where it is doing well, but the Middle East, Africa and the United States too.
How Well Is Ferrari Doing?
The Luce clearly didn’t alienate Ferrari buyers as many predicted it would. Ferrari’s order books are now full up to the end of 2027, with it quoting “healthy demand across all geographies” for all of its models. Retiring models selling out as new ones come in has helped drive up demand for the Prancing Horse’s machines.
Cars like the Amalfi, 849 Testarossa, and 296 Speciale/296 Speciale A are just entering the range. On the other side of the coin, the 296 GTS, Roma Spider, and SF90 XX/SF90 XX Spider are leaving the lineup. The F80 flagship is also proving popular, and shipments of the new hypercar are ramping up quite nicely. We may even be about to get an open-top Aperta version as well.
Ferrari’s SUV is also selling well. When we say SUV, we mean Ferrari Utility Vehicle, or FUV, as of course Ferrari doesn’t make an SUV. Whatever you want to call it, it’s going strong, and Maranello has introduced a new Handling Speciale Option. A new 12Cilindri Manuale has also appeared, featuring a new simulated manual transmission. So it seems that whatever its customers want, Ferrari has enough on offer to satisfy them.
Shipments Are Slightly Down for the Maranello Company
Despite the fact that order books are looking very thick right now, shipments from Ferrari are a little bit down compared to the first half of 2025. In H1 2026, Ferrari shipped 6,802 cars, down 285 units over the same period in 2025. Europe, the Middle East and Africa accounted for nearly half of those deliveries. In terms of what was shipped, 70 percent of them were internal-combustion-powered cars, with the remaining 30 percent being hybrids.
Even though shipments are slightly down, Ferrari is clearly in a good place. A few new models are on the way, with three of its promised five already revealed. CEO Benedetto Vigna said Ferrari has “the most complete lineup in history,” highlighting the positive energy surrounding Maranello at the moment. So despite what its harshest critics said, the Luce hasn’t been able to kill the Prancing Horse.