Stellantis owns more car brands than almost any automaker on Earth.
That massive portfolio includes names like Jeep, Dodge, Maserati, Alfa Romeo, Chrysler, and Peugeot, among others.
However, a new Reuters report states that only four of its fourteen brands are about to receive the bulk of future investment.
Some big names are being pushed further down the priority list.
These Four Brands Will Get Most Of The Money
According to Reuters, Jeep, Ram, Peugeot, and Fiat will become Stellantis’ four core brands.
These brands reportedly generate the strongest sales numbers and profits globally.
CEO Antonio Filosa is expected to officially outline the strategy next month.
The plan reportedly includes a major increase in funding for those four brands.
The Other Brands Aren’t Dead Yet
That doesn’t mean brands like Alfa Romeo, Maserati, Citroën, Opel, Dodge, and Chrysler are being killed off.
Reuters says Stellantis currently has no plans to shut brands down entirely.
Instead, those brands may become more region-specific.
They could also rely heavily on shared platforms and technology developed by the four core brands.
Badge Engineering Could Become More Common
That likely means more platform sharing across the company.
One vehicle platform could be used across multiple brands with different styling tweaks.
That helps cut development costs while still keeping individual brands alive.
It’s a strategy automakers have used for decades, but enthusiasts usually hate it when iconic brands lose their unique identity.
Why Stellantis Is Doing This Now
Stellantis has been under growing pressure.
The company has been losing market share in both Europe and North America.
Chinese automakers are becoming more aggressive globally.
Stellantis also recently took a major financial hit after scaling back parts of its EV strategy.
For now, the company appears focused on protecting its biggest money-makers, even if that means some legendary brands take a back seat.