Joe Burrow’s custom Ford Bronco is about to cross the auction block, and it is anything but subtle. Built through a collaboration between RealTruck, Pro Motorsports, and the Joe Burrow Foundation, the heavily modified SUV combines aggressive off-road hardware with a color scheme that leaves no doubt about its connection to the Cincinnati Bengals quarterback.
The custom 2022 Bronco will be auctioned through Barrett-Jackson in Columbus, Ohio, with 100 percent of the hammer price going directly to the Joe Burrow Foundation. Founded in 2022, the organization focuses on fighting food insecurity and expanding access to mental health resources for young people in Ohio and Louisiana.
Celebrity-owned vehicles hit auctions all the time, but this Bronco feels more personal than most. Instead of simply adding a few signatures and cosmetic tweaks, the build received meaningful off-road upgrades and unique design details tied directly to Burrow’s personality and career.
That approach helps separate it from the usual athlete-branded customs. The Bronco still looks usable and purpose-built, even with its bold styling and one-off details.
A Bronco Built Around Burrow’s Personality
The first thing most people will notice is the Bronco’s bright Cyber Orange exterior paired with purple graphics and accents. The combination immediately references Burrow’s football roots without turning the SUV into an over-the-top mascot vehicle.
Inside, the personalization continues with black leather seats featuring contrast stitching and embroidered No. 9 logos in the headrests. A purple leather-wrapped steering wheel adds another custom touch while tying the cabin together with the exterior theme.
Burrow said the project represents something bigger than a typical custom truck build. According to the Bengals quarterback, the Bronco reflects the hard-working identity of both Ohio and Louisiana while helping support communities that shaped his career.
“It’s really special to be able to give back to the Cincinnati and Baton Rouge communities that have supported me throughout my career,” Burrow said. “This custom Ford Bronco build is a symbol of the hard work that Ohio and Louisiana are known for.”
The build also fits Burrow’s growing reputation for unusual automotive taste. This is the same quarterback who reportedly purchased a full-scale Batman Tumbler replica worth millions of dollars, making this lifted Bronco look relatively restrained by comparison.
RealTruck Added Serious Off-Road Hardware
While the styling grabs attention first, the enthusiast appeal comes from the Bronco’s hardware upgrades. RealTruck outfitted the SUV with AMP Vision power steps, a Havoc Steel Bender front bumper, additional lighting, roof accessories, and a RealTruck winch setup.
The biggest transformation comes from the upgraded Superlift suspension system. Even a standard Bronco already offers impressive ground clearance and trail capability, but the lifted setup gives Burrow’s truck a far more aggressive stance while helping fill out the wheel arches with larger off-road tires.
Under the hood, the Bronco keeps Ford’s twin-turbocharged 2.7-liter EcoBoost V6. Barrett-Jackson’s listing does not mention any engine modifications, meaning the SUV likely retains the factory output of 330 horsepower and 415 lb-ft of torque when running premium fuel.
That engine pairs with Ford’s 10-speed automatic transmission and four-wheel-drive system. Keeping the powertrain stock may actually improve the Bronco’s appeal to bidders looking for something reliable and easy to drive rather than an overbuilt showpiece with questionable tuning.
RealTruck executives said the collaboration was designed to combine performance and philanthropy into one project. The company believes the Bronco can help generate meaningful support for the foundation while also showcasing the aftermarket parts and craftsmanship involved in the build.
Charity Gives The Auction Real Weight
The most important part of this Bronco is ultimately where the money goes. Barrett-Jackson confirmed that the full hammer price from the sale will benefit the Joe Burrow Foundation, giving bidders the chance to support a meaningful cause while taking home a genuinely unique vehicle.
That charitable angle gives the Bronco more significance than a typical celebrity custom build. The SUV still delivers the visual drama and off-road presence collectors expect, but the sale also directly funds programs focused on helping underserved communities and young people.
The build itself strikes a surprisingly balanced formula. It looks aggressive without becoming cartoonish, the modifications remain functional, and the connection to Burrow feels authentic instead of forced.
For Bronco enthusiasts, NFL fans, and collectors alike, this custom SUV offers something unusual: a celebrity-owned vehicle that actually feels thoughtfully assembled from top to bottom.