The Lamborghini Urus SE is already one of the most outrageous SUVs money can buy. It’s fast, loud, wildly expensive, and built for people who want attention everywhere they go. For most buyers, that would be more than enough.
Apparently, some owners still want more.
That’s where Urban Automotive steps in. The UK tuner has revealed a new Widetrack package for the Lamborghini Urus SE that adds more carbon fiber, a wider stance, and far more visual drama than the factory ever intended.
The biggest shock is the price. The full conversion starts at £51,800 installed, which works out to roughly $68,000. That puts it in the same territory as a brand-new Chevrolet Corvette Stingray, except this money only changes how your SUV looks.
A Carbon Fiber Overhaul
Urban says it spent more than 10,000 hours developing the package, so this wasn’t thrown together overnight. The company describes the project as an OEM+ redesign built to feel like something Lamborghini itself could have created.
The front end gets the biggest transformation. Buyers get a three-piece carbon fiber splitter, aggressive canards, and a replacement hood with exposed vents inspired by the Lamborghini Aventador SVJ. The vents even feature 3D-printed hex-pattern details that mimic Lamborghini’s signature design language.
It’s Wider And More Aggressive
The side profile gets a major overhaul as well. Urban added six-piece carbon fiber wheel arch extensions that widen the SUV by 40mm, instantly giving it a more planted and aggressive stance.
To fill those widened arches, the SUV rides on custom Vossen wheels designed specifically for the build. Urban also added redesigned side sills that reportedly take inspiration from the legendary Lamborghini Miura.
It’s a lot of design history packed into one very loud SUV.
The Rear Is Just As Wild
Urban didn’t exactly show restraint at the rear either. The company replaced the factory rear bumper with a new carbon fiber unit that features a double-vented diffuser for an even more dramatic look.
There’s also a second carbon fiber spoiler mounted above the factory spoiler, creating a stacked aero setup that makes the rear look even more extreme. Quad billet exhaust tips complete the package and make sure this thing sounds as aggressive as it looks.
Exclusivity Comes At A Price
The launch car debuted in a bright pearlescent orange wrap, which feels perfectly on-brand for something this over-the-top. This was never meant for buyers who prefer subtle upgrades.
For ultra-wealthy owners who want their Lamborghini Urus SE to stand out even among other Urus models, spending Corvette money on carbon fiber exclusivity may feel completely justified. Everyone else will probably think it’s completely insane.