Ford had a rough August in the U.S., with sales falling across several important parts of its lineup. The overall decline was bad enough on its own, although the company’s electric models suffered an even sharper setback.
Ford-brand sales totaled 163,175 vehicles during the month, down 10.3% from August 2025. Through the first eight months of 2026, the brand has sold 1,284,542 vehicles, a 9.6% year-over-year decline.
A report from Ford Authority says the results show weakness across trucks, SUVs, and EVs rather than one isolated problem. Lincoln also slipped during August, pushing combined Ford Motor Company sales to 170,681 vehicles.
The most dramatic change came from Ford’s battery-electric lineup. EV sales plunged 79.4% compared with August 2025, reflecting steep declines for both the Mustang Mach-E and F-150 Lightning.
Ford’s EV Sales Fell Nearly 80%
Mustang Mach-E sales dropped 72.5% to just 1,989 units during August. Year-to-date deliveries are now down 54.9% at 15,484 vehicles.
The F-150 Lightning decline was even steeper, with only 148 units recorded for the month, down 95.4% year over year. E-Transit sales fell 73.7% to only 60 units.
The comparison is particularly harsh because August 2025 came shortly before the federal clean-vehicle tax credit expired, encouraging some EV shoppers to complete purchases early. Even with that context, the scale of Ford’s latest EV decline is difficult to ignore.
SUVs Also Had A Difficult Month
Ford’s SUV sales fell 24.8% in August to 55,032 vehicles. Explorer sales declined 4% to 19,801, while the Bronco dropped 8.8% to 12,204 and Expedition deliveries fell 11% to 7,765.
Bronco Sport was one of the few bright spots, increasing 8.3% to 11,827 units. That growth hasn’t been enough to replace the volume lost by the discontinued Escape, which recorded only 1,446 sales during August and is down 73.4% year to date.
The Escape’s departure is important because Ford had hoped some of those buyers would migrate toward the Bronco Sport. Through August, however, Bronco Sport sales are up only 1.2% compared with last year.
F-Series Is Still Ford’s Biggest Seller
Ford’s most important product is, as always, the F-Series, which delivered 67,504 units in August. That represented a relatively modest 1.2% monthly decline, although year-to-date sales are down a much larger 10.9% to 494,060 trucks.
There were still a few encouraging results elsewhere in the lineup. Maverick sales climbed 14.4% to 13,680 units, Ranger increased 18.9% to 6,033, and Mustang rose 12.7% to 3,647.
August leaves Ford with several areas requiring attention at once, particularly as Escape volume disappears and EV sales adjust to a very different market. A single weak month doesn’t establish a long-term trend, but a 10.3% overall decline combined with an almost 80% EV drop makes Ford’s next few sales reports especially worth watching.