Ferrari’s first fully electric model has sparked plenty of debate since its recent unveiling. Critics have questioned everything from its styling to its six-figure price tag, while longtime enthusiasts continue to wonder whether an EV can truly carry the spirit of the Prancing Horse.
Despite the backlash, Ferrari says customers are lining up to buy one. According to CEO Benedetto Vigna, the new Luce is already generating enough demand to push the order book well into late 2027, suggesting that reactions online may not reflect what actual buyers are doing.
The comments come after a turbulent week for Ferrari. Shares fell sharply following the Luce’s debut, and even former Ferrari chairman Luca di Montezemolo publicly criticized the car’s design, adding fuel to an already heated discussion surrounding the company’s electric future.
Yet while the Luce represents a major milestone for Ferrari, Vigna has made it clear that electrification is only one part of the company’s long-term strategy. Internal combustion engines, hybrids, and driver-focused experiences will remain central to the Ferrari brand for years to come.
Luce Demand Appears Strong Despite Controversy
The Luce marks Ferrari’s first production EV and introduces a radically different formula for the company. The four-door, five-seat model combines a quad-motor powertrain producing 1,050 horsepower with an 800-volt electrical architecture and a claimed WLTP range of approximately 530 kilometers.
While internet reaction has been mixed, Ferrari says customer interest has been strong from the beginning. Vigna confirmed that both existing Ferrari owners and new buyers have already placed orders, with production slots extending toward the end of 2027.
That level of demand is significant given that customer deliveries are not expected to begin until October 2026. For Ferrari, it suggests that many buyers are willing to reserve a place in line despite the controversy surrounding the vehicle’s appearance and unconventional positioning.
Ferrari Isn’t Abandoning Combustion Power
Perhaps the biggest takeaway from Vigna’s recent comments is that Ferrari does not view the Luce as a replacement for its traditional models. Instead, the company sees electric power as an additional option alongside its existing gasoline and hybrid offerings.
“We have internal combustion, we have hybrid, and we have electric,” Vigna explained. “Then the client can pick whatever they want.” That philosophy differs from several luxury manufacturers that previously announced plans for all-electric lineups before scaling those ambitions back as market demand evolved.
Ferrari believes different customers want different experiences. Some buyers may prefer the instant torque and silent performance of an EV, while others remain committed to the emotional appeal of a turbocharged V8 or naturally aspirated V12.
Driver Engagement Remains A Core Value
One area where Ferrari has drawn a firm line is autonomous driving. While many automakers are investing heavily in self-driving technology, Ferrari says fully autonomous vehicles have no place in its future product plans.
Vigna stated that Ferrari will not build Level 3 or higher autonomous vehicles because the driving experience remains fundamental to the brand’s identity. According to the CEO, customers buy Ferraris because they want to drive them, not because they want software to take over behind the wheel.
The company will continue offering driver assistance technologies such as adaptive cruise control and lane-keeping systems. However, Ferrari insists that every future model will still feature a steering wheel and a driver actively engaged in the experience.
The Future Includes EVs, Hybrids, And V12s
Ferrari’s recent actions suggest the company is pursuing multiple paths simultaneously. Reports continue to surface about future V12-powered projects, potential manual-transmission special editions, and new high-performance variants that celebrate the brand’s heritage.
At the same time, Ferrari is investing heavily in electric technology. The Luce serves as proof that the company believes EVs can play a meaningful role within its lineup without forcing customers to abandon traditional powertrains.
Whether the Luce ultimately becomes a commercial success remains to be seen. Some industry observers argue that early orders may be influenced by Ferrari’s exclusive allocation system, where loyal customers often purchase new models to improve their chances of securing future limited-production vehicles.
Ferrari Is Taking A Different Approach To Electrification
Unlike some competitors that have treated electrification as a complete transition away from gasoline engines, Ferrari is presenting the Luce as an expansion of customer choice. The company believes its future can include electric vehicles without sacrificing the characteristics that made the brand famous.
For now, the strategy appears to be resonating with buyers. Orders continue to accumulate, the waiting list is growing, and Ferrari remains committed to offering everything from EVs to hybrids and traditional combustion-powered supercars.
The message from Maranello is straightforward: the Luce may represent Ferrari’s future, but it is not the only future Ferrari intends to build.