Luxury buyers have spent the last decade flocking to SUVs.
That shift has pushed several automakers to abandon traditional flagship sedans altogether.
However, BMW is taking the opposite approach.
Instead of walking away from big luxury sedans, the brand believes there’s now even more room to grow.
BMW Sees Opportunity As Rivals Exit
According to BMW 7 Series product manager Max Hubert, competitors leaving the segment has created an opening.
He said BMW views the shrinking luxury sedan market as an opportunity rather than a warning sign.
That confidence comes as rivals like Audi and Lexus have stepped back from full-size luxury sedans like the Audi A8 and Lexus LS.
Many automakers are instead pouring resources into high-margin SUVs.
The New 7 Series Is Loaded With Tech
BMW clearly isn’t treating the BMW 7 Series as an afterthought.
The updated model gets major design changes, more technology, and both hybrid and fully electric options.
The electric BMW i7 lineup now offers up to 671 horsepower in M70 trim.
BMW also claims up to 452 miles of range on certain variants.
Plug-in hybrid models remain available for buyers who still want gasoline power.
BMW Still Has One Major Rival
Mercedes-Benz hasn’t abandoned the segment either.
The Mercedes-Benz S-Class remains one of the most recognized luxury sedans in the world.
That means BMW still faces serious competition despite other brands stepping away.
The battle between the 7 Series and S-Class isn’t ending anytime soon.
SUVs May Be Dominating, But Sedans Aren’t Dead
Luxury SUVs may continue dominating sales charts.
Even so, BMW clearly believes there’s still demand for traditional flagship sedans.
With fewer competitors fighting for those buyers, the company may be making a smarter move than many people realize.