Forza Horizon 6 is finally here, and this time, the open-world automotive experience takes players to Japan, with Tokyo at the center of the game’s activities. But of course, you can take in famous landmarks such as Mount Fuji and drive around in Japanese cars from the likes of Toyota and Honda.
It is the latter of those two that has recently taken the popularity of the game to its advantage. The Japanese company has launched the “Lost & Found: The Challenge” in the United States to create a real-world, immersive experience based around the ban find element of the video game.
The experience took place in Los Angeles from May 30th to 31st at the atrium plaza at Westfield Century City. Toyota wanted to help those attending celebrate not just gaming culture, but also the automotive world as a whole.
It is part of a wider strategy by it and other automotive manufacturers to make the game as visible as possible. The exposure is excellent for all parties involved, getting eyes on the automakers and helping sales of the new game. Judging by reviews and fan responses, it’s been a success so far.
How Toyota Got Fans Involved With Forza Horizon 6
The company held its immersive experience in Los Angeles, and it was crafted in partnership with Intertrend Communications. The iconic ‘Barn Finds’ gameplay, where players can scour the map for various barn find cars, was alla bout celebrating gaming and the automotive world at the same time.
The experience itself was created in a locked, Japanese-themed barn, which was inspired by the discovery missions in Forza Horizon. In the game, players look for hidden clues to uncover the vehicles hiding away across the map. Toyota even had the same Land Cruiser featured on the game’s cover art as part of the experience.
As well as this, an interactive puzzle was also available for players to have a go at. In this, you could peer through cracks, windows, and hidden openings to uncover clues about both the Land Cruiser and mysteries within the game. For those who complete the tasks, they can win all sorts of prizes such as custom-branded Xbox Series Xs, digital copies of the game, and extra little collectibles.
How Popular Has Forza Horizon 6 Been Since Launch?
Forza Horizon 6 follows on from Horizon 5, which was set in Mexico. So far, the game has had some pretty good reviews, with IGN giving it five stars as well as Stevivor. Car Magazine has given the game four out of five stars, and various aspects of the game have had high praise.
The choice of location being Japan was one of them, as the country is steeped in automotive culture. There is no denying the game looks stunning too, and it has some of the best visuals of any modern racing game. The game also has an adjusted campaign progression system, offering a nice balance between freedom and structure while not making the process feel too much of a grind.
But it is the location itself that is the biggest winner here. Tokyo has been shrunken down and is surrounded by gorgeous scenery such as rolling hills, farmland, forest, and rural race tracks. Geographically, it doesn’t make much sense, but imagine it as a Japanese-themed amusement park for cars. That is what you get here, and Forza Horizon 6 does that brilliantly.