Mazda’s current lineup already includes a large number of crossovers. In the United States, one of the company’s key markets, the range includes the CX-30, CX-5, CX-50, CX-70, and flagship CX-90.
In other markets, Mazda also offers models such as the CX-30, CX-5, CX-60, and CX-80. That means the brand’s SUV lineup is already unusually broad.
Still, it appears Mazda may not be finished expanding it. A new name has now appeared in a U.S. trademark filing.
According to Autoblog, an application was recently submitted to the United States Patent and Trademark Office for the name Mazda CX-40.
The CX-40 Could Slot Between The CX-30 And CX-50
There is a possibility that the CX-40 name could be used for a crossover positioned between the already available subcompact CX-30 and the compact CX-50.
For now, there is no official information about the potential new model. It is not known which platform it could use, what powertrains it might receive, or whether it is actually planned for production.
It is also possible that Mazda is simply protecting the name without currently developing a specific vehicle. Another possibility is that the company could begin a teaser campaign in the near future.
A Coupe Like Crossover Is Possible
One theory is that the Mazda CX-40 could receive a coupe-inspired silhouette, similar to the CX-4. That model was introduced in 2016, updated in 2020, and removed from the lineup in 2025.
The CX-4 was built only for the Chinese market. Production took place in China through FAW Mazda and Changan Mazda joint ventures.
If Mazda follows a similar formula, the CX-40 could become a more stylish and slightly more emotional crossover, rather than simply another conventional SUV in the lineup.
CX-30 Sales Are Falling In The U.S.
Mazda introduced the subcompact CX-30 in 2019, while the U.S. market version received an update in September 2025.
According to data from gcbc.net, sales of the model in the United States are currently falling. In the first quarter of 2026, dealers sold 7,898 units, which was 62.4% lower than in the same period last year.
The larger CX-50 is performing much better. That compact crossover debuted in November 2021 for the American market and received updates during the summer of 2024.
In the first quarter of this year, Mazda sold 29,034 examples of the CX-50 in the United States, a 24.6% increase compared with the first three months of last year.
The New CX-5 Has Already Arrived
Mazda’s North American division also introduced the new generation CX-5 in mid-January 2026.
The third-generation CX-5 for that market comes with a naturally aspirated 153 cubic inch Skyactiv-G gasoline engine producing 190 hp and 186 lb ft of torque.
It is paired with a six-speed automatic transmission, while all-wheel drive is standard. That makes the CX-5 another important piece in Mazda’s already crowded crossover strategy.
For now, the CX-40 remains only a trademark name. Still, given Mazda’s heavy focus on crossovers, it would be no surprise if the badge eventually appeared on another SUV aimed at filling a narrow but potentially useful gap in the lineup.
This article originally appeared on Autorepublika.com and has been republished with permission by Guessing Headlights. AI-assisted translation was used, followed by human editing and review.