There are expensive cars, there are Bugattis, and then there are cars so exclusive that ordering another one simply isn’t an option. The Brouillard sits firmly in that final category.
Bugatti created exactly one example as the inaugural project from its Programme Solitaire coachbuilding program. The company describes the car as a modern interpretation of the coachbuilt Bugattis that defined some of the marque’s most celebrated early designs.
After making its global debut at The Quail in 2025 and later appearing in Europe, the Brouillard has now reached the collector it was created for. Bugatti identifies that owner as Dutch entrepreneur and prolific Bugatti collector Michel Perridon.
Getting your hands on a one-off Bugatti was never going to be cheap. Bugatti hasn’t disclosed the official price, although reports put Perridon’s unique creation at around $20 million.
The Brouillard Was Built For Michel Perridon
Perridon isn’t exactly new to Bugatti ownership. His collection contains more than 30 examples from across the company’s history, including numerous pre-war cars alongside modern machinery such as the EB110, Veyron, and Chiron.
The Brouillard should have little trouble standing out even in that company. Perridon received the car at the Chantilly Arts & Élégance event in France, with Bugatti leadership, including Mate Rimac and design director Frank Heyl, present for the occasion.
Bugatti had already displayed the Brouillard alongside more than 30 cars from the Perridon Collection at Wheels Mariënwaerdt in the Netherlands. The company described Perridon as the car’s “immensely proud owner” at the time.
Perridon’s automotive obsession goes back much further than his Bugatti collection. He reportedly began washing cars for money at age 12 before eventually joining his family’s business and transforming it into Trust, a Dutch consumer electronics and computer-accessories company that grew into an international brand.
His name also became familiar in motorsport circles through Trust’s Formula 1 sponsorships, including its backing of Dutch driver Jos Verstappen (Max Verstappen’s father). That business success helped Perridon assemble a remarkable car collection, with Bugatti becoming a particular passion and pre-war examples making up a significant portion of his collection.
1,578 HP And A Completely Unique Body
The Brouillard uses Bugatti’s familiar 8.0-liter quad-turbocharged W16, producing 1,600 PS, or approximately 1,578 hp. Its mechanical lineage is closely related to the W16 Mistral, although the Brouillard trades the roadster layout for a bespoke fixed-roof coupé silhouette.
Its metallic green bodywork sits above exposed carbon fiber, while the cabin combines green-tinted carbon, aluminum, and specially woven fabrics. Bugatti’s designers packed the car with references to Ettore Bugatti’s favorite horse, Brouillard, which the hypercar is named after.
Those details include hand-stitched horse motifs in the door panels and rear seats. Even the gear selector contains a handcrafted miniature sculpture of Brouillard.
It’s The First Of A New Kind Of Bugatti
Programme Solitaire goes beyond Bugatti’s existing Sur Mesure personalization service by creating individually coachbuilt cars. The program draws inspiration from the coachbuilding era that produced distinctive bodies for historic Bugattis such as the Type 57.
Production is intentionally tiny, with Bugatti planning only a handful of these highly individualized creations. The Brouillard is the car that kicked off Bugatti’s modern return to true one-off coachbuilding, making it significant beyond its eight-figure price tag.