Buying new technology early usually comes with a price, and original LiveWire owners have learned that lesson particularly well. Harley-Davidson’s first production electric motorcycle arrived with an eye-watering $29,799 price tag in 2019.
Seven years later, essentially the same motorcycle costs less than half as much, as LiveWire has dropped the price of the One to just $13,999.
That’s another $2,500 off its previous $16,499 MSRP, and it makes the company’s former flagship considerably easier to justify. It also arrives while LiveWire continues struggling to turn electric motorcycles into a mainstream business.
The question now is whether a much lower price can finally attract riders who liked the bike but couldn’t stomach what it used to cost. At $14,000, the One suddenly finds itself in a very different part of the motorcycle market.
From Nearly $30,000 To $13,999
The motorcycle originally launched under the Harley-Davidson brand for $29,799 before LiveWire was spun off as a separate company. It was renamed the LiveWire One in 2021, when its price dropped substantially to $21,999.
Further reductions followed, eventually bringing it to $16,499 before this latest cut to $13,999. Someone buying one today is therefore paying $15,800 less than an early customer paid for a closely related motorcycle in 2019.
There’s an important caveat. The One was last certified by the EPA as a 2023 model, and Harley-Davidson’s service documentation also appears to stop with that model year, suggesting LiveWire could be clearing remaining inventory rather than restarting production at the new price.
The Specs Still Hold Up
Age hasn’t made the One particularly slow. Its electric powertrain produces 100 horsepower and 84 lb-ft of torque, enough to send the 562-pound motorcycle from 0-60 mph in approximately three seconds and onward to 110 mph.
LiveWire quotes up to 146 miles of city range, although combined riding reduces that figure to around 95 miles. DC fast charging can replenish the battery from zero to 80 percent in approximately 40 minutes, with a full charge taking around an hour.
The new price also creates an awkward comparison within LiveWire’s own lineup. The S2 Alpinista starts at $12,999, just $1,000 less, yet the One offers more power, a higher top speed, greater claimed city range, and DC fast-charging capability.
The Alpinista is considerably lighter and built on LiveWire’s newer S2 architecture, so the choice isn’t entirely one-sided. Still, the One looks far more competitive at $13,999 than it ever did near $30,000.
LiveWire Needs More Buyers
The price reduction comes against a difficult sales backdrop. LiveWire sold only 381 electric motorcycles during all of 2025, dramatically short of the 53,341 units it had once projected it would sell that year.
Things remained slow in early 2026, with just 91 electric motorcycles sold during the first quarter. That was substantially better than the 33 delivered during the same period in 2025, although the volumes remain tiny.
LiveWire has consequently been broadening its strategy with cheaper models, including the S4 Honcho, while its acquisition of Dust Moto gives it access to the growing electric off-road market. Clearing older One inventory would fit naturally into that transition.
At $29,799, the original LiveWire required buyers to pay heavily for being early adopters, but at $13,999, the equation looks considerably different.
Are you considering a LiveWire One now that the price has been reduced, or will you stick with gas-powered bikes for now? Let us know in the comments.