LeBron James has a custom Mercedes-Maybach built to his taste, but someone else could soon own a nearly identical version. Only two were made, and one is heading to auction in New York.
James designed the 2027 Mercedes-Maybach S 680 through Mercedes-Benz’s customization program. It features his personal logos, special paint, and an interior unlike those found in standard Maybach models.
Gooding Christie’s will auction the luxury sedan at the Javits Center in New York on November 20 and 21. The auction house expects it to bring between $425,000 and $550,000, although the final price could fall outside that range.
James is keeping the other car. Mercedes is donating the auction vehicle to the LeBron James Family Foundation, with proceeds going toward programs that help children and families in his hometown of Akron, Ohio.
Made for LeBron
The Gooding Christie’s announcement describes a car packed with details selected by the NBA star.
Its exterior features an exclusive Light Ivory paint finish, while the cabin has Stormy Weather Blue Nappa leather with porcelain-colored stitching.
James also replaced several traditional Maybach emblems with his own crown logo. The design appears on the front fenders, headrests, floorboards, and dashboard.
A custom Maybach badge features the same crown design. Even the center console has a personal connection to the basketball star.
Engraved into it are the coordinates 41.081757, -81.511452, representing Akron, Ohio, where James grew up.
Mercedes-Benz created the vehicle through its MANUFAKTUR Made to Measure program, which lets buyers choose personalized finishes and materials.
Luxury Meets Power
Under the hood sits a 6.0-liter twin-turbocharged V12 engine producing 621 horsepower. That gives the large luxury sedan serious power despite its focus on passenger comfort.
According to the official auction listing, the vehicle also comes with the Executive Rear Seat Package Plus.
Rear passengers get heated and ventilated seats with massage functions. Additional features include heated neck and shoulder areas, calf support, power sunshades, and four-zone climate control.
The car also has a panoramic sunroof, rear-axle steering, AIRMATIC suspension, and a Burmester High-End 4D Surround Sound System.
Its special 20-inch forged Maybach wheels include floating center caps.
Unlike a typical luxury sedan, the S 680 is built around the experience of riding in the back seat. That makes it particularly suited to owners who prefer being driven by a chauffeur.
Half-Million-Dollar Estimate
Gooding Christie’s has listed the Mercedes-Maybach as Lot 59 for its Retromobile New York Auctions.
The estimated selling price is $425,000 to $550,000. The vehicle will be offered without reserve, meaning there is no minimum sale price that must be reached for it to sell.
Its rarity is a major part of the appeal. Only two examples were custom-designed by James, and the auction house says the matching vehicle will remain in his personal collection.
The public can view the auction car at the Javits Center from November 19 through November 21, 2026.
Supporting Akron Families
The auction has another purpose beyond giving a collector the chance to own a rare Mercedes-Maybach.
Money from the hammer price will benefit the LeBron James Family Foundation, which supports education and family services in Akron.
The foundation’s I PROMISE Program helps students and their families with resources intended to improve their opportunities in school and beyond.
Its work includes the I PROMISE School, which opened in 2018, along with programs addressing housing, job training, health care, and higher education.
For James, the auction connects his interest in cars with the community where he grew up.
“The chance to design my own customized Mercedes-Maybach was something I never even dreamed of as a young kid growing up in Akron,” James said in the Gooding Christie’s announcement.
He added that using the auction to support families in his hometown means a great deal to his foundation.
The custom Maybach will cross the auction block during Gooding Christie’s Retromobile New York event on November 20–21, 2026.