Modern pickup trucks have become bigger, more sophisticated, and considerably more expensive, but plenty of buyers still miss the straightforward styling of older workhorses. As reported by The Drive, one Ford dealer in Georgia has found a way to combine both worlds by giving brand-new Super Duty pickups a carefully chosen dose of old-school personality.
ALM Ford Marietta currently has two 2026 Ford F-250 Super Duty XLT regular-cab pickups that have received the Rocky Ridge Retro Edition treatment. One is finished in Carbonized Gray Metallic, while the considerably louder alternative wears Race Red.
Neither truck is attempting to pass itself off as a genuine vintage Ford. Instead, a handful of exterior and interior changes give the modern F-250s a throwback appearance while retaining all the capability and convenience of a new Super Duty underneath.
The result is surprisingly effective, particularly because Rocky Ridge resisted the temptation to change everything. These trucks still look unmistakably modern, yet the graphics, regular-cab proportions, lifted stance, and plaid upholstery add enough nostalgia to make them stand apart from the countless other Super Duty pickups on dealer lots.
The Graphics Do Most Of The Work
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The most obvious modification is the Retro Edition graphics package running along the sides of each truck. The stripes immediately recall the elaborate decals and two-tone paint treatments that were once common on American pickups.
It is a relatively simple change, but it works especially well with the F-250’s regular-cab body. Modern crew-cab trucks can be enormous, while the shorter cab gives these Super Dutys a more traditional pickup silhouette.
The Race Red example naturally makes the biggest statement. Its body color works particularly well with the contrasting retro stripes, while the Carbonized Gray Metallic truck offers the same general theme in a considerably more subdued package.
Rocky Ridge badging is also fitted to distinguish the conversions from stock trucks. Additional LED off-road lights have been incorporated around the front bumper, giving the F-250s another functional-looking modification without completely redesigning their front ends.
A 4.5-Inch Lift And 37-Inch Tires
These are not simply sticker packages. Both trucks have been fitted with a 4.5-inch suspension lift, creating enough clearance for a set of substantial 37-inch BFGoodrich all-terrain tires.
Four-wheel drive comes standard on these particular builds, so the off-road appearance at least has some mechanical substance behind it. The modifications should also appeal to buyers who would otherwise purchase a stock truck and immediately send it to an aftermarket shop for similar work.
Plaid Seats Bring The Theme Inside
Rocky Ridge showed considerably more restraint in the cabin. Most of the interior remains recognizably stock F-250 XLT, preserving the functionality expected from a modern work truck.
The standout addition is a set of Katzkin seat covers featuring retro plaid inserts. It is a small touch, yet one that fits the theme perfectly and recalls an era when colorful cloth patterns were far more common inside pickups.
The regular-cab layout also means there is a traditional bench seat rather than the elaborate multi-row interiors found in many modern trucks. When the center portion is folded forward, occupants gain access to a workstation, cupholders, and additional storage.
There’s A 7.3-Liter V8 Under The Hood
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Thankfully, the retro theme does not involve trying to recreate the mechanical experience of an old pickup. Both F-250s use Ford’s 7.3-liter gasoline V8 paired with the factory 10-speed automatic transmission.
The big naturally aspirated V8 is an appropriate choice for trucks styled to celebrate old-school American pickups. It avoids adding unnecessary complexity to the conversion while providing the capability expected from a modern Super Duty.
Retro Style Comes At A Price
Naturally, buying a completed custom truck directly from a dealership is not cheap. Both examples are reportedly priced at roughly $85,000, putting them well beyond what buyers would pay for a basic regular-cab work truck.
Still, these F-250s are aimed at a very different customer. The buyer is paying for the Super Duty itself along with the suspension lift, oversized tires, custom graphics, interior upholstery, lighting, and convenience of having everything completed before taking delivery.
Retro-themed new trucks have become increasingly common, and it is easy to understand the appeal when the treatment is handled with some restraint. These F-250s do not need fake patina or completely redesigned bodies to capture a little old-school Ford character.
Sometimes stripes, plaid seats, a regular cab, a big V8, and appropriately chunky tires are enough. Between the bright Race Red truck and the subtler Carbonized Gray example, Ford buyers now have two decidedly nostalgic ways to spend around $85,000 on a brand-new Super Duty.
Would you buy one of these retro-styled F-250s, or would you rather start with a stock truck and modify it yourself? More importantly, which works better with the graphics: Race Red or Carbonized Gray? Let us know in the comments.