Canadian drivers appear increasingly interested in a different kind of automotive market, one that offers greater variety in vehicle sizes, brands, and powertrains. A new survey suggests that many would welcome a shift away from the American-influenced lineup traditionally available in Canada.
The findings come from an Abacus Data poll commissioned by Clean Energy Canada, which surveyed thousands of Canadian adults in September. The research examined vehicle preferences, electric car affordability, and the factors influencing future purchasing decisions.
One particularly interesting finding concerns the kind of vehicles Canadians would like to see in their showrooms. Rather than simply accepting the models currently available, respondents expressed a clear preference for a market shaped by different automotive priorities.
Electric vehicles also featured prominently in the results, with interest apparently recovering after a challenging period for Canada’s EV market. However, the survey suggests that several obstacles still prevent prospective buyers from making the switch.
Canadians Favor European Automotive Influence
According to the survey, 47 percent of Canadians would prefer a vehicle market influenced by Europe, compared with just 21 percent who favor an American-style market. Respondents were asked to consider differences in available brands, models, vehicle sizes, and electric options.
The findings suggest an appetite for a greater selection of vehicles, potentially including smaller cars and EVs commonly offered overseas. However, the poll measured preferences for market characteristics rather than direct purchasing intentions toward European brands.
Nearly Half Are Considering An EV
The survey found that 48 percent of Canadians are considering going electric for their next vehicle, up from 45 percent in both April 2026 and 2025. Interest was strongest among younger respondents, reaching 67 percent among those aged 18 to 29 and 58 percent among those aged 30 to 44.
Among EV-inclined respondents, 42 percent said they might wait for more Chinese electric vehicles to become available. Another 37 percent identified the limited selection of electric pickup trucks as a potential obstacle.
Affordability is another concern, although awareness of cheaper EV options is relatively limited. Only 20 percent of potential EV buyers were very aware of new electric models priced between CA$30,000 and CA$40,000.
Drivers Want Simpler Public Charging
The survey also examined whether public EV chargers should offer simpler payment options instead of requiring drivers to download dedicated smartphone apps. When asked whether chargers should accept ordinary credit or debit card payments, 69 percent supported the idea, while 12 percent opposed it.
Among Canadians inclined to purchase an EV, support increased to 75 percent. Such a change could make public charging considerably more convenient, particularly for occasional users.
The online survey included 2,762 Canadian adults between September 18 and 23, 2026. Its findings suggest growing enthusiasm for electric vehicles and greater automotive choice, although interest alone doesn’t guarantee future sales.