In a September 23 Delivrd video, a California BMW salesperson pitches sticker price as a break on an M2. Tommy, who is shopping for a client, keeps pushing for less.
The client wants a six-speed manual and is willing to fly to collect it. Paying sticker price with no markup or add-ons would meet the client’s goal.
On the calls, Tommy makes a clear offer: agree on a price, and he is ready to buy that day. Some sales staff still need to check with a manager before giving him numbers.
One salesperson, Mike, has a black manual M2 with bucket seats to sell. His case rests on scarce supply, a claim Tommy tests as other stores call and text.
A Little Extra
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Mike tells Tommy the showroom car carries a $10,000 markup, but his manager has agreed to drop it. He explains that the store knows Tommy is shopping around.
Then Tommy spots a $1,959 charge for Z Shield Ceramic Protect on the price sheet. Mike says it comes with a seven-year warranty for the inside and outside of the car.
“That would be above MSRP, right?” Tommy asks, using the term for BMW’s suggested price. Mike agrees, even as he points to another customer paying a markup on an M3.
Tommy wants 5% below sticker on the M2. As Mike keeps stressing that it is an M car, Tommy replies, “M doesn’t stand for markup, Mike.”
Mike offers larger discounts on other BMW models. Tommy sticks with the car he called about.
Another Line Rings
While Mike argues that the store gets few M2s, Tommy says he has found six cars around Los Angeles with the color, seats, and manual gearbox he wants. He also reports a stream of messages from Justin at another dealership, asking him to call back.
Mike needs his manager’s approval to cut the price further and will not promise a deal he cannot deliver. Tommy asks him to check while he stays on the line, warning that he will call the other store if they hang up.
The transfer sends Tommy to voicemail. After leaving a message, he calls Justin.
Justin says he has been watching the calls online. His bosses have agreed to 5% off sticker, though the car is still at the port for added equipment. He expects it to reach the store in about a week.
Before taking the offer to his client, Tommy asks for the window sticker, an updated price sheet, and details of what is being installed. He tells Justin he does not expect to beat that deal elsewhere.
The Next Call
When Mike calls back the next day, Tommy tells him the M2 has been bought at 5% off. He names Calabasas as the location of the dealership that made the deal.
Mike says his manager tried to reach Tommy after their earlier call. Tommy’s reply is that the chance had already passed. Mike explains that he could not set the price himself.
Tommy describes a black car with a black cabin, a manual gearbox, and bucket seats. Mike says he is surprised that another matching M2 was available, then asks, “No, honestly, Tommy, did they give you 5% off? Cuz I want to go rubbing their face.”