Dealer markups can be a nightmare. This is when a dealership will increase the price of a particular car to sometimes well above its MSRP, often due to demand for a particular kind of car. Various versions of the Chevrolet C8 Corvette have suffered this fate, including a Corvette ZR1X recently at a Chevy dealer.
A photograph has gone viral on social media, showing the window sticker of the Corvette and just how much the price has risen. The new price for the supercar brings it close to the $700,000 mark, a massive increase.
Unsurprisingly, the reaction to the price increase didn’t go down very well. Some discussed what other cars they could get for that money, others said you might be able to get a house for that, and others were just in disbelief at how much the price had risen.
In the past, Chevrolet has threatened to stop giving dealerships that use these markups any allocations of their cars. Most dealerships tend to hide these markups as best they can, but this one had a massive sticker on the front of the car that let the world see its new price.
How Much Does This Corvette ZR1X Now Cost?
This Chevy dealer wants $400,000 over sticker for a Zr1x lmao https://t.co/bDhJKZ9iqY
— Abomination (@Abomination81)
The 2027 Corvette ZR1X 3LZ Convertible, which this car is, is already quite pricey compared to the standard C8 Corvette. The car starts at roughly $296,445, but this new price has added another $400,000 to the car. That means if you bought this particular Corvette, you would be paying $696,445. And the dealership, located in Bentonville, Arkansas, seems to be happy to show that price off.
The images on social media show a massive sticker on the front of the supercar. It states that the car has an “Exclusive Market Value Adjustment.” Attached is an official addendum document that labels the new price as a “Hypercar Demand Premium” and a “Tier-1 Production Allocation”. A disclaimer says that the markup is due to “extraordinary national collector interest and strictly limited production quantities from Bowling Green Assembly.” The dealership feels this reflects an accurate real-time secondary market demand for the car.
There is a lot to love about the Corvette ZR1X. It has a twin-turbocharged 5.5-liter LT7 V8 that has an extra 186hp thanks to a front-mounted electric motor. In total, the all-wheel-drive supercar produces 1,250hp. Thanks to its added electrical power, the car can launch from 0 to 60mph in just 1.89 seconds, faster than many similar cars from the likes of Ferrari or Lamborghini. The question is, would you be willing to pay nearly $700,000 for that privilege?
Social Media Was Shocked by the Corvette’s Price
Unsurprisingly, social media didn’t take the price of the car well, with many just shocked at how much it now costs. “What dealer? I’d like to call them personally and ask what [expletive] drugs they are on,” said one user on X. “So I could buy a super low-mileage 997 GT3 and a late 90s early 2000s Gated 360 …… or this vette that will be 50% less in 2 years ….” said another.
“Can it do a backflip?” one asked jokingly, referring to the Tesla Roadster. “The fact they called it a ‘hypercar demand premium’ made me laugh so hard,” said another X user. So, in short, the price of the Corvette was a shock to a lot of people. Which you can understand when it is now $400,000 over the recommended MSRP. Sometimes, things like this have to be seen to be believed.