Hyundai is putting a star-powered twist on SUV advertising this fall. Emmy-nominated actress Parker Posey takes the wheel in the automaker’s latest national campaign for the 2026 Hyundai Palisade, the brand’s redesigned three-row SUV that now comes in a hybrid version for the first time.
The centerpiece of the campaign is a 60-second commercial titled “All That And More.” It debuts Sept. 4 during the first professional football game of the season, with shorter cuts and social content rolling out across TV, streaming, audio, and digital platforms through the end of the year.
A Playful Take on Car Commercial Tropes
Instead of the usual straight-faced car spot, Posey navigates a series of exaggerated scenarios that poke fun at automotive advertising clichés: climbing impossible terrain, dodging sudden obstacles, heading out with friends, road-tripping with pets, and taking the family camping.
Through it all, the Palisade Hybrid is presented as stylish, spacious, and equipped with technology and safety features designed to handle everyday life, as well as the unexpected.
“It was great to work with Hyundai to show how the Palisade Hybrid offers all the style, safety, and capability you need in an SUV—and so much more,” Posey said.
Hyundai’s Pitch to Families
The campaign underscores Hyundai’s push to position the Palisade as a top choice for families weighing space, fuel efficiency, and advanced features.
“With this ad, we were excited to work with Parker Posey to show that customers don’t have to settle for less,” said Sean Gilpin, Hyundai’s vice president of global sales marketing. “The all-new Palisade Hybrid checks all those boxes and more.”
Creative Vision Behind the Campaign
The spot comes from Hyundai’s agency of record INNOCEAN USA, with Emmy-winning director Brian Buckley at the helm. Jason Sperling, INNOCEAN’s chief creative officer, said the goal was to stand out by leaning into humor:
“With Parker Posey’s wit and charm, we spotlighted our strategy: the Palisade is a premium SUV that delivers more in every way that actually matters.”
What’s New in the 2026 Palisade
Hyundai’s flagship SUV arrives with a bold redesign and major updates, including:
- A new 2.5-liter turbocharged hybrid powertrain targeting up to 34 mpg and more than 600 miles of range.
- The XRT PRO trim adds off-road hardware and capability.
- Features like relaxation seating, Digital Key 2 Premium, and a factory tow hitch.
- Expanded safety tech, including an integrated dash cam, 10 airbags, and enhanced third-row protection.
The campaign reflects Hyundai’s growing investment in live sports and cultural moments, with ads scheduled for football, basketball, college sports, and soccer, along with custom social content on Facebook, Instagram, TikTok, and more.