Morgan has always built cars that live outside the usual industry rules. With the new Supersport 400, that philosophy has taken a sharper and more ambitious turn.
This is now the most powerful production Morgan ever made, and it is also one of the clearest signs yet that the British brand wants to move deeper into a more exclusive and more profitable part of the market.
Underneath the long hood sits BMW’s turbocharged 183 cubic inch inline six, now tuned to deliver 402 hp in Morgan’s official figures.
With a curb weight of just 2,579 pounds, a 0 to 62 mph time of 3.6 seconds, and a top speed of 180 mph, the Supersport 400 gives Morgan numbers that would have sounded outrageous for the brand not long ago. It also shows that Morgan is no longer content to be seen only as a charming outsider.
More Power, Same Formula
At the center of the Supersport 400 is an uprated version of BMW’s B58 inline six, the same basic engine family already used in Morgan’s six-cylinder platform. Morgan says this car becomes the first production model in its history to clear the 400 hp mark, a symbolic step as much as a technical one.
Power is sent exclusively to the rear wheels through ZF’s eight-speed automatic transmission, which means Morgan is sticking with a modern mechanical package even as the car’s proportions and overall shape remain unmistakably old school. That balance is a huge part of the car’s appeal, because it lets Morgan offer something that feels handcrafted and unusual without asking buyers to give up the usability of a contemporary performance car.
The company’s CXV aluminum platform remains the foundation, and Morgan has made clear that lightweight engineering is still central to the car’s identity. That matters because the Supersport 400 is not trying to win attention through brute force alone. It is trying to preserve the quick, direct, and intimate feel that has always separated Morgan from heavier and more clinical modern sports cars.
Sharper On Road And More Distinctive
The Supersport 400 is not just a standard Supersport with more power. Morgan fits the Dynamic Handling Pack as standard, adding adjustable front and rear Nitron dampers with bespoke valving and spring rates, along with revised suspension tuning aimed at greater precision and body control.
It also gets an active performance exhaust developed specifically for this model, plus forged 19-inch Sportlite wheels wrapped in Michelin Pilot Sport 5 tires. Morgan says those changes are meant to give the car a more focused and more immediate character, which is exactly what buyers at this end of the market expect when they are paying flagship money.
The visual changes are restrained, but they do enough to separate the 400 from the regular car. New front wing vents, gloss lower body finishes, unique dial graphics, fresh stitching patterns, and optional Alcantara trim all add up to a roadster that looks more purposeful without turning into something loud or theatrical.
Morgan’s Business Is Changing Too
This car also matters because of what it says about Morgan’s next move as a company. Autocar reports that the Supersport 400 is the first step in a broader expansion plan, with more bespoke and limited-run collections due over the next 18 months.
That makes the Supersport 400 more than a one-off performance upgrade. It is part of Morgan’s attempt to lean harder into exclusivity, customization, and higher-margin products, which makes sense for a brand whose scale has always been limited and whose buyers increasingly value individuality as much as speed. Car and Driver also reports that production begins in May and that the model will not be sold in the United States, which only adds to its rarity from an American perspective.
Price reinforces that positioning. The Supersport 400 starts at about $152,000, making it the most expensive series production Morgan yet and placing it well above the standard Supersport. In a market rushing toward electrification and digital excess, Morgan is doing something very different here: building a lighter, louder, more carefully crafted roadster that refuses to chase the mainstream, and that is exactly why it will appeal to the people Morgan wants most.
This article originally appeared on Autorepublika.com and has been republished with permission by Guessing Headlights. AI-assisted translation was used, followed by human editing and review.