For years, the idea of a McLaren SUV seemed almost incompatible with the company’s identity. Woking built its road-car reputation around lightweight carbon-fiber supercars, while rivals discovered that tall, practical performance vehicles could also generate serious money.
That resistance is disappearing. McLaren’s new leadership believes the company has room to grow well outside the supercar market, and an SUV is already part of the plan.
“When we acquired McLaren last year, we really feel there’s an untapped potential with this brand,” CEO Nick Collins told CAR Magazine. “We have an opportunity to go into adjacent segments and grow the business.”
The shift comes with substantial financial backing. McLaren’s Abu Dhabi-based owners have committed £1.5 billion in investment as the company attempts to become consistently profitable and expand its road-car business.
A McLaren SUV Is Coming
McLaren previously rejected the SUV formula, partly because such a vehicle wouldn’t share much structurally with its carbon-fiber supercars. That argument became increasingly difficult to maintain as competitors demonstrated just how lucrative performance SUVs could be.
Lamborghini offers perhaps the most obvious example. The Urus accounted for nearly three-quarters of the company’s sales last year, while Ferrari has the Purosangue and Aston Martin competes with the DBX.
McLaren’s upcoming SUV will reportedly use a hybrid powertrain and be developed “in the McLaren way.” Details remain scarce, although it may require a different body construction and could even be assembled somewhere other than McLaren’s existing Woking production facility.
Supercar Sales Alone Haven’t Delivered Profits
McLaren Automotive reached a sales record of 4,806 cars in 2018, yet chasing volume didn’t translate into a healthy business. The company accumulated approximately £1.6 billion in losses between 2020 and 2024.
Collins has since reduced production to better match actual customer demand, with annual volume now around 2,000 cars. The idea is to keep supply below demand, supporting resale values rather than pushing additional cars into the market simply to generate short-term revenue.
An SUV could allow McLaren to grow without relying on substantially higher supercar production. Other front-engined models, potentially including a GT, have also been discussed in reports, although McLaren hasn’t confirmed those vehicles.
McLaren Is Changing How It Builds Cars Too
Some of the new investment will go toward modernizing the McLaren Production Centre. The company wants to reduce the time each supercar spends at a workstation from 41 minutes to 25 minutes, helping lower manufacturing costs.
Additional automation is coming to areas including body and paint operations. McLaren also plans to bring engine production in-house with two new engine families rather than continuing to depend entirely on longtime supplier Ricardo.
The product cadence is getting faster as well, with Collins promising a new model or special edition every six months. Reports suggest replacements for aging models such as the 750S and Artura will form part of that next generation.
McLaren’s challenge will be expanding without diluting what made the badge desirable in the first place. An SUV might once have sounded unthinkable from Woking, but with £1.5 billion behind its transformation, the company clearly sees its future extending well beyond two-seat supercars.