There doesn’t appear to be any shortage of wealthy American collectors willing to spend serious money modernizing old British cars. Lunaz says demand from the United States has become so strong that its available production allocations for American customers are already spoken for.
The Silverstone-based company specializes in comprehensively restored and re-engineered British classics, ranging from the Range Rover Classic to Aston Martin’s DB5 and DB6. Customers can commission modernized interiors, upgraded chassis hardware, and, depending on the vehicle, either electric or combustion power.
Lunaz only formally entered the U.S. market in 2026, yet America has already become what the company calls its largest international growth market. It says U.S. allocations across its Range Rover Classic and Aston Martin programs have now been filled.
That demand is prompting a substantial expansion back home in Britain. Lunaz plans to add another production shift and double its workforce at its 65,000-square-foot Silverstone facility over the next 24 months.
Americans Apparently Really Want Old Range Rovers
The Range Rover Classic has emerged as a particularly strong seller for Lunaz. Each vehicle is stripped to bare metal before being restored and comprehensively re-engineered, with customers involved in specifying everything from colors and leather to textiles and trim materials.
Lunaz recently showed two dramatically different electric commissions named Kermit and Nevada. Kermit wears a vivid green Pop Art-inspired specification, while Nevada combines a dark green exterior with ivory leather, woven materials, and hand-finished wood for a considerably more restrained appearance.
The company isn’t stopping with those vehicles. Another 25 Range Rover Classics are planned for 2027, with two- and four-door bodies, long-wheelbase versions, and bespoke convertibles among the available configurations.
Electric Or V8? Take Your Pick
Despite building its reputation around electrifying classic cars, Lunaz now gives Range Rover customers another option. Buyers can choose between the company’s proprietary electric powertrain and an LS3 V8, with both producing over 350 horsepower.
Suspension, steering, and brakes are also re-engineered, while interiors can gain modern conveniences including massaging and heated seats, wireless charging, 360-degree cameras, refrigerators, Starlink connectivity, and modern air conditioning. The goal is to retain the recognizable character of the original vehicle without requiring owners to live with all of its decades-old compromises.
Lunaz is also continuing limited Aston Martin DB5 and DB6 commissions. Those cars use a hand-built 5.0-liter engine producing 350 hp alongside upgraded steering, suspension, and braking hardware.
Silverstone Is Getting Busier
Lunaz says the expansion will create jobs across design, coachbuilding, engineering, trim, paint, and electrification. Keeping those disciplines at Silverstone allows the company to complete the restoration and transformation process in Britain before sending finished vehicles to customers abroad.
Getting onto the order book isn’t likely to be cheap, either. Lunaz hasn’t announced pricing for its next Range Rover series, although it previously told Robb Report that its commissions typically cost between $600,000 and $1 million.
Apparently, America’s appetite for classic British luxury extends well beyond tea and tasteful green paint. Lunaz now needs twice the workforce to help keep up with it.