Honda’s first big swing at the American electric vehicle market is reportedly heading for the scrapyard. And no, we’re not talking about a recall. The Honda Prologue, the automaker’s lone EV in the U.S., is expected to quietly ride off into the sunset once its current production run wraps up in December, with no second generation planned, according to industry forecasting firm AutoForecast Solutions.
For those keeping score at home: the Prologue launched in 2024 with decent momentum, racking up nearly 39,000 U.S. sales in 2025. Of course, aggressive discounting and a juicy $7,500 federal tax credit helped quite a bit — because nothing moves cars like slashing the price and letting taxpayers chip in. Then the Trump administration eliminated that credit, and, well… sales cratered 74 percent compared to the same period last year. Honda now expects to sell around 17,900 Prologues in 2026, down from a much rosier outlook just months ago.
To be fair to Honda, the Prologue isn’t even really a Honda — it’s built by General Motors at a factory in Mexico, riding a shared EV platform. So pulling the plug here stings less than it might for a vehicle born from Honda’s own engineers. Still, it’s a symbolic retreat for a brand that had been publicly committed to an all-electric future.
Honda Is Done With EVs
The EV rollback doesn’t stop with the Prologue. On March 12, Honda canceled plans for three upcoming electric models — the 0 Series SUV, the 0 Series Saloon, and the Acura RSX. That came just months after it quietly discontinued the Acura ZDX, another GM-built EV, after exactly one model year. One. The ZDX barely had time to depreciate before Honda showed it the door.
The sudden cancellations caught suppliers completely off guard. At least one major parts supplier had already hired workers, installed equipment, and begun manufacturing components for the RSX — a vehicle that’s now dead before it ever hit a showroom. “Equipment’s on the ground, it’s running, it’s making product,” an anonymous supplier executive told industry outlet Automotive News, which is the automotive equivalent of fully staffing a restaurant the night before it closes forever.
Honda, for its part, cited a familiar list of headwinds: weak EV demand, U.S. tariffs, spotty charging infrastructure, and shifting consumer tastes. Translation: people keep saying they want EVs right up until the moment they have to buy one, at which point many of them quietly opt for a hybrid.
And that’s precisely where Honda is pivoting. The automaker says it will accelerate hybrid deployment while preserving its longer-term EV ambitions on a proprietary platform — meaning Honda wants to do EVs eventually, just not right now, not on someone else’s platform, and definitely not while Washington keeps moving the goalposts.
Dealers, for the most part, seem relieved. Andy Wright, a Honda dealer in eastern Pennsylvania, called the shift away from slow-moving EVs a “net positive,” noting that hybrid demand has more than filled the gap. Consumers, he said, are “voting with their wallets.” Honda is simply listening — which, to be honest, is more than some automakers have done.
Honda is still forecasting roughly 1.5 million total U.S. vehicle sales in 2026 across its Honda and Acura brands, a 4 percent increase over last year. So while the EV dream gets shelved for now, the business isn’t exactly suffering.
The EV revolution is still coming — just apparently not in a Prologue, and not this December. Honda will need to make a massive pivot if it wants to survive through all the money lost from tariffs and the massive EV pivot.